Crafting Engaging Brands through Visual Story Telling
Bachelor's Degree Mechanical Engineering
Master's Degree Business Administration
ABOUT ME
With an engineering background and a passion for graphic design, I have cultivated a diverse skill set that allows me to develop cohesive brand identities across various media.
My passion for music and live experiences has led me to focus my work on crafting tailored content narratives that reflect the personality and sound of artists—fostering authentic connections, driving community growth, and bringing people together both online and offline.
FEATURED CASE STUDY
CHANGE IT
2024
Led creative direction and content strategy for the release of The Botanist's 2024 single Change It.
Album Art
Spotify Canvas
Photoshoot
Video Content
Release Party
FEATURED CASE STUDY
Change It The Botanist
Led creative direction and content strategy for the release of The Botanist's 2024 single Change It.
My primary focus has been shaping the brand of LA-based DJ/artist The Botanist and fueling the growth of an engaged fanbase from the ground up.
I collaborated with the artist to build his vibrant personality and sound into a memorable visual brand narrative that translates across social media, streaming platforms, and live events.