Album Art
SEE ALL WORK
Change It 
The Botanist
SUMMER 2024
Album ArtSpotify CanvasPhotoshootVideo ContentRelease Party Coordination
Change It is more than just a track; it’s a message of empowerment. I led the creative direction and content strategy for the release, ensuring that every piece of content supporting the track tied back to its core message:

"If you don’t like your job, quit. If you don’t have enough time, stop watching TV. Life is simple."
ALBUM ART DESIGN
SPOTIFY CANVAS
PHOTOSHOOT
VIDEO CONTENT
RELEASE PARTY
RETURN
ALBUM ART DESIGN
INSPIRATION
"If you don't like your job, quit."
  • Corporate rat race
  • Hamster Wheel
  • Neverending 9 to 5 grind
  • Looping schedule
PROCESS
Hand-drawn and digitized using Adobe Illustrator and Photoshop. Drawing style and character kept consistent across all album arts.
INSPIRATION
PROCESS
PRODUCT
RETURN
SPOTIFY CANVAS
INSPIRATION
"If you don't have enough time, stop watching TV."
  • Consistent drawing style to Album Art
  • Infinite looping graphic
  • Botanist being sucked into the TV
PROCESS
Hand-drawn and digitized using Adobe Illustrator and Photoshop. Animated and motion effects using Adobe After Effects.
Adobe After Effects CC logo
INSPIRATION
PROCESS
PRODUCT
RETURN
PHOTOSHOOT
INSPIRATION
  • Playing off the corporate grind theme
  • Placing the desk in nature to stay on brand for Botanist
  • Vintage props, outfit, and palette playing off album art
PROCESS
  • Procured desk and props from local Facebook Market
  • Outfit acquired found in thrift store
  • Location scouted on Malibu bluff
INSPIRATION
PROCESS
PRODUCT
RETURN
Video Content
Initial Teaser Video
  • First video teases the lyrics and build up of the track
  • Posted after the photoshoot so fans were familiar with the location and scene
  • Long zoom effect mirrors that used in the canvas to establish continuity across content
Promo Video: The Commute
  • The Botanist expressing his frustration on his commute
  • First time fans hear the drop of the song
  • Showcased artist's personality on drop to accentuate the feeling of freedom and fun
Promo Video: The Office
  • A follow up to the commute and an extension of the theme of a neverending corporate grind
  • Plays into weekly schedule seen on the album art
  • Goofy personality and stage presence shines through
Teaser Video
Promo Video 1
Promo Video 2
RETURN
Release Party
Promotion
  • Tickets sold via Posh.vip
  • 300+ attendees
  • Promotion via social media push and text blast to previous event attendees
Event Flyer
  • Created using Spotify canvas art
  • Optimized for Instagram stories for repostability
Promotion
Flyer
Event Videos
KEVIN DANIS
PORTFOLIOCONTACT